Dirk Theunis has over 35 years of experience in the Broadcast industry. He studied at the School for Television and Film (RITCS) and began his career as a Freelance Video-technician. In 1985, he joined Videohouse as a Video-editor.

In 1992, he was appointed Chief Engineer of the start-up multi-camera division of Videohouse and from 2000 to 2010 he held the position of CTO (Chief Technical Officer). During this period he was a member of the board of Directors and officially became CEO and Managing Director of Videohouse in 2011.